Outreach to Specific Populations

For more information on special populations, go to the Homeless and Public Housing Resources Page, the Migrant and Seasonal Farmworkers Resources Page, and the Spanish Language Resources Page.

Please click or scroll down for outreach and enrollment resources for:
People Living with HIV
Homeless
Immigrants
Incarcerated
Latinos
LGBT
Migrant/Seasonal Farmworkers
American Indian/Alaska Native
Refugees
Rural
Veterans
Youth
Other

PEOPLE LIVING WITH HIV

HIV Health Reform
Report about challenges of doing outreach and enrollment to people living with HIV (May 2014)
Outreach and Enrollment Challenges

Kaiser Family Foundation
Meeting of HIV/AIDS stakeholders to explore opportunities for maximizing the beneficial impact of the ACA for people living with HIV and helping them navigate the transition to new health coverage (July 2013)
Helping People with HIV Navigate the Transition to ACA Coverage: Summary of a Roundtable Discussion

HOMELESS

Kaiser Family Foundation
Report that identifies enrollment and access barriers for the homeless population, strategies to overcome these barriers, and considerations for the Medicaid expansion (September 2012)
Medicaid Coverage and Care for the Homeless Population: Key Lessons to Consider for the 2014 Medicaid Expansion

National Association of Community Health Centers
Document that describes how to reach and engage the homeless population on the Affordable Care Act (December 2013)
Reach, Enroll and Engage: Health Reform is Here

National Health Care of the Homeless Council (NHCHC)
List of tips for building trust with homeless populations, as well as with individual clients (January 2014)
TIP SHEET: Strategies for Building Client Engagement

Overview of the required changes to enrollment in all states, the additional options states can implement, resources that are available to states for enrollment assistance, examples of enrollment practices in an HCH setting, and recommendations for the HCH community to consider as enrollment activities are planned (May 2013)
Medicaid Enrollment & the ACA: Changes Coming to the HCH Community Policy Brief

Fact sheet that gives a quick overview of enrollment requirements and options, as well as recommendations for making enrollment more successful (July 2013)
Medicaid Enrollment & the ACA: Changes Coming to the HCH Community Fact Sheet

Frontline staff frequently asked questions about how Medicaid expansion will affect their programs and their HCH clients (July 2013)
States Expanding Medicaid: Implications for the HCH Community

Frontline staff frequently asked questions about how the ACA works in states that do not expand Medicaid, and how this will affect their programs and their clients, also provides good answers to the question, “What do I say to consumers who are not eligible?” (July 2013)
States Not Expanding Medicaid: Implications for the HCH Community

Document describing best practices in engaging homeless populations for Medicaid enrollment
Medicaid Enrollment: Your Guide for Engaging People Experiencing Homelessness

20-minute video that discusses the importance of outreach to the homeless, including strategies that are successful
Healthcare for the Homeless: Outreach Video

Fact sheet for very low-income clients
What does Health Care Reform Do for Me?

United States Interagency Council on Homelessness
Webinar slides on Medicaid enrollment for people experiencing homelessness (December 2013)
Medicaid Enrollment: A Frontline Guide for Engaging People Experiencing Homelessness

IMMIGRANTS

Center on Budget and Policy Priorities
 Slide deck and summary of webinar for assisters (March 2014)
Assister Training Webinar on Helping Families that Include Immigrants

Centers for Medicare and Medicaid Services (CMS)
Information on health coverage for immigrants
Health Coverage for Immigrants

Information on the federal marketplace in other languages
Materials in Other Languages

Enroll America
Document that describes how millions of people in the US speak a language other than English at home and the importance of creating outreach material that is clear and easy to read and understand (November 2013)
Translations that Hit the Mark

Document that describes best practices for writing and designing websites, applications, instructions, and marketing materials that are clear, easy to read and understand, and that make it easier for people to enroll (December 2011)
An Introduction to Health Literacy and Enrollment

Georgetown University Health Policy Institute
Recommendations to provide more effective enrollment services to families that include immigrants (February 2016)
Getting Enrollment Right for Immigrant Families

Healthcare.gov
Guide to affordable coverage options for immigrant families, with options for different immigration statuses (June 2014)
10 Things Immigrant Families Need to Know About the Marketplace

List of immigration statuses that qualify for marketplace coverage
Immigration Status and the Marketplace

Information on eligibility details of the marketplace for immigrant families
What Do Immigrant Families Need to Know about the Marketplace?

Health Outreach Partners (HOP)
Booklet that contains ideas and resources for doing outreach in an anti-immigrant climate
Outreach in an Anti-Immigrant Climate

U.S. Immigration and Customs Enforcement (ICE)
Memo stating that ICE will not use the information provided on health insurance applications for immigration enforcement (October 2013)
Clarification of Existing Practices Related to Certain Health Care Information

Kaiser Family Foundation
Report that identifies the role of Medicaid and CHIP for immigrant families; key barriers immigrant families face to enrolling in coverage and accessing care; successful strategies to overcome these barriers; and considerations for implementing the coverage expansion under health reform  (October 2011)
Connecting Eligible Immigrant Families to Health Coverage and Care: Key Lessons from Outreach and Enrollment Workers

National Council of La Raza
Document on how Latino communities would be impacted by a repeal of the ACA 
The Affordable Care Act and the Latino Community

National Immigration Law Center
Frequently asked questions on how the ACA will affect families made up of individuals with different citizenship or immigration statuses. (October 2013)
ACA & Mixed-Status Families

Resource that provides information on the differences among naturalized citizens, legal immigrants, and undocumented immigrants and how healthcare reform will affect these groups (April 2010)
How Are Immigrants Included in Health Care Reform?

Document that explains definition of “lawfully present” for the purposes of the ACA and clarifies definitions of other types of immigrants (September 2012)
“Lawfully Present” Individuals Eligible under the Affordable Care Act

INCARCERATED

State-Specific Resources for Incarcerated People and Individuals in Pre-Release

Colorado
State Department of Corrections website on community re-entry programs
Statewide Pre-Release and Community Re-Entry Programs

Montana
General information on pre-release programs in Montana
Prerelease

North Dakota
Information on pre-release and community re-entry programs in North Dakota.  Pre-release programs will vary by corrections facility – select a facility from the drop-down menu to see current programs at individual locations
Adult Corrections

South Dakota
General information on the community transition program in South Dakota
Community Transition Program (CTP)

Utah
Information on transitional programs for inmates run by United Way of Utah
Inmate Pre-Release Programs

Wyoming
Information on inmate education programs, including pre-release, from the Wyoming Department of Corrections
Education

Idaho Department of Corrections
Workbook for currently incarcerated with information on identification, housing, employment, transportation, money management, health, relationships, restorative justice, and living under supervision.
Pre-Release Handbook

Centers for Medicare and Medicaid Services (CMS)
Fact sheet to help assisters work with incarcerated or recently released consumers and their families to receive health care coverage
Incarcerated and Recently Released Consumers

Document on how corrections departments can make sure inmates and parolees learn about health coverage and get help applying
Ten Ways Corrections Systems Can Help Link Returning Offenders to Health Insurance

Illinois Office of the Governor
A resource guide for implementing the ACA for criminal justice personnel (January 2014)
A Culture of Coverage for Justice-Involved Adults

State Refor(u)m
Issue brief on ways states can connect youth in the juvenile justice system to Medicaid and CHIP (December 2013)
Facilitating Access to Health Care Coverage for Juvenile Justice-Involved Youth

LATINOS

Centers for Medicare and Medicaid Services (CMS)
Healthcare.gov website in Spanish
CuidadaoDeSalud.gov

Get Covered America
Resource guides for outreach to various populations
Latino Engagement Toolkit

National Council of La Raza
Spanish document on important information about health care reform (March 2010)
Información crítica que debe saber sobre la reforma de salud

Univision Noticias
Spanish article on what the health care law means for Latino families (October 2013)
Lo Que la Ley del Cuidado de la Salud Significa para las Familias Latinas

LGBT

Office of the Assistant Secretary for Planning and Evaluation (ASPE)
Report detailing what outreach strategies are most effective in reaching the LGBT community using case studies from across the country (June 2015)
Outreach and Enrollment for LGBT Individuals: Promising Practices from the Field

Centers for Medicare and Medicaid Services (CMS) 
Images from the Get Covered campaign designed to be used for LGBT outreach materials addressing both SEPs and general Marketplace enrollment
LGBT Get Covered Images

Graphics for doing outreach to the LGBT community on special enrollment periods (June 2014)
LGBT Outreach for Marketplace Special Enrollment Periods

Community Catalyst
Document on cultural competency when targeting the LGBT population (January 2014)
Tried and True: LGBT Cultural Competency and Enrollment

Healthcare.gov
Information on same-sex couples and the marketplace
Married Same-Sex Couples and the Marketplace

National LGBT Health Education Center
Brief on how the ACA will benefit LGBT Americans (November 2013)
Optimizing LGBT Health Under the Affordable Care Act: Strategies for Health Centers
Companion Infographic

Out2Enroll
Out2Enroll is a collaborative effort from the Sellers Dorsey Foundation, the Center for American Progress, and the Federal Agencies Project to educate the lesbian, gay, bisexual, and transgender community about their options under the Affordable Care Act
Out2Enroll

MIGRANT/SEASONAL FARMWORKERS

Farmworker Justice
Printable brochures with areas to fill in plan information and FAQs on health insurance (August 2016)
English
Spanish

FAQs on how the ACA affects farmworkers with temporary H-2A visas
The Affordable Care Act and H-2A Agricultural Workers: Frequently Asked Questions

Printable fact sheet to distribute to consumers with temporary H-2A visas
The Affordable Care Act and You: A Guide for H-2A Workers
Spanish version

An FAQ guide on how the ACA will affect taxes for farmworkers (March 2015)
The Affordable Care Act and Taxes: Frequently Asked Questions on How the ACA Affects Taxes for Farmworkers

Health Outreach Partners (HOP)
Reference manual that contains valuable information on outreach to farmworkers
Outreach Reference Manual

AMERICAN INDIAN/ALASKA NATIVE

Centers for Medicare and Medicaid Services (CMS)
Website to order tribal products for outreach and enrollment
How to Order Tribal Products

CHAMPS/CCHN
A webinar focusing on outreach to special populations, including Native Americans
Outreach to Special Populations

Denver Indian Health and Family Services (DIHFS)
Printable consumer outreach flyer for Native Americans in Colorado
How does the Affordable Care Act Help American Indians & Alaskan Natives?

Printable checklist for enrolling Native Americans or Alaska Natives
Insurance Application Checklist

State Health Reform Assistance Network
Issue brief on assisting American Indians and Alaska Natives (March 2014)
Consumer Assistance Resource Guide: American Indians and Alaska Natives

REFUGEES

Centers for Medicare and Medicaid Services (CMS)
Information on the federal marketplace in other languages
Materials in Other Languages

Enroll America
Document that describes how millions of people in the US speak a language other than English at home and the importance of creating outreach material that is clear and easy to read and understand (October 2012)
Translations that Hit the Mark

US Department of Health and Human Services (HHS)- Office of Refugee Resettlement
Training curriculum for refugees and other vulnerable populations
Information for Navigator Programs-Refugee and Other Special Populations

Information on the health insurance options for refugees under the Affordable Care Act
Health Insurance for Refugees

Rescue & Restore Victims of Human Trafficking Materials
Available in Eight Languages

RURAL

Community Catalyst
Information on engaging rural constituencies in Medicaid
Medicaid Matters for Rural America

Enroll America
Blog post on the experience and best practices of outreach and enrollment staff at a rural health center in Montana (November 2013)
Out on the Frontier-Relationships are Key to Rural Enrollment

Health Resources and Services Administration (HRSA)
Policy brief on challenges and opportunities for outreach to rural and frontier communities (January 2014)
Rural Implications of the Affordable Care Act Outreach, Education, and Enrollment

Rural Assistance Center
Website with information on how to conduct rural outreach
Health Insurance Outreach and Enrollment

United States Department of Agriculture (USDA) 
Infographic explaining what parts of the ACA are beneficial for rural communities 
Getting Covered is Good for Rural America

VETERANS

To find more general resources on veterans, please visit the CHAMPS Veterans webpage.

Community Catalyst
Blog post on how veterans in New Jersey are working as enrollment assisters (December 2013)
Veterans Protected Our Country, Now They’re Promoting Our Health!

Healthcare.gov
Information about veterans and the health insurance marketplace
What Do Military Veterans Need to Know about the Marketplace?

U.S. Department of Veterans Affairs
Toolkit including fact sheets, sample social media content, FAQs, and pocket references for performing outreach on the Veterans Choice program (June 2016)
Veterans Choice Program Toolkit for Outreach Partners

Virginia Community Healthcare Association
Training for outreach and enrollment staff on coverage options unique to veterans (November 2015)
How Outreach and Enrollment Staff Can Connect Veterans to Coverage

Handout for assisters outlining the G.I.V.E. acronym of application assistance for veterans (November 2015)
G.I.V.E Handout

YOUTH

Center for Studying Health System Change (HSC)
Research brief that discusses the importance of outreach to young people because they are the key to success of the new health insurance exchanges (September 2013)
If the Price is Right, Most Uninsured—Even Young Invincibles—Likely to Consider New Health Insurance Marketplaces

Centers for Medicare and Medicaid Services (CMS)
Fact sheet for recent graduates on enrolling through the Marketplace
Congrats Grad Fact Sheet

Document outlining how reaching mothers can be useful in enrolling uninsured young adults (July 2013)
Mothers as Messengers for Uninsured Young and Healthy Adults

Strategies for involving educational institutions in enrollment activities
Ten Ways Schools Can Promote New Health Insurance Opportunities

Toolkit on outreach to college students
ACA 101: Health Insurance Marketplace Outreach and Enrollment Toolkit for Colleges, Universities, and Community Colleges

Information on enrolling young adults in the marketplace (May 2014)
Tips for Assisting Young Adults Enrolling in the Marketplace Outside Open Enrollment

Deloitte
Infographic on enrolling young people in health insurance
A Tall Order to Fill: Enrolling Young Adults in Health Insurance

Enroll America
Toolkit to guide outreach to young people
Young American Engagement Toolkit

Got Insurance?
Site that is a project of the Thanks Obamacare campaign, created by the Colorado Consumer Health Initiative and ProgressNow Colorado Education, contains advertisements intended to encourage young people to sign up for insurance
Got Insurance? 

Healthcare.gov
Information on staying on a parent’s plan until age 26
Can Children Stay on a Parent’s Plan Until Age 26?

Mountain States Regional Health Equity Council
Fact sheets for Young Invincibles ages 18-35, outlining common questions and highlighting state-specific resources for health care coverage options and support – currently two Region VIII states have fact sheets
Colorado
Utah

NASPA, Student Affairs Administrators in Higher Education
List of resources related to ACA outreach to college students (January 2014)
From Awareness to Understanding: Helping College Students Navigate the Affordable Care Act

Pew Research and CommonHealth Action
Information on technology (particularly mobile device) usage among young adults of color and recommendations on how to integrate health information into that format (December 2012)
Exploring the Intersections of Health, Technology, and Equity among Young Adults and Communities of Color 

Whitehouse.gov
Videos that are aimed at mobilizing young people to obtain health insurance coverage (December 2013)
Announcing the Winners of the Healthy Young America Video Contest

Young Invincibles
Information on how to do outreach and enrollment to college students (June 2013)
Helping Students Understand Health Care Reform and Enroll in Health Insurance

Website with a variety of toolkits designed to improve outreach to young invincibles
Toolkits

Flyer on young adults and special enrollment periods
Young Adults More Likely to Qualify for Special Enrollment

OTHER

American Diabetes Association
Information for navigators helping individuals with diabetes shop for health insurance
Navigator Tool: Helping Individuals with Diabetes Shop for Health Insurance

CancerInsuranceChecklist.org
Checklist for buying health insurance for people with cancer
Cancer Insurance Checklist

Centers for Medicare and Medicaid Services (CMS)
Guidance for assisting victims of domestic abuse (March 2014)
Victims of Domestic Abuse

Enroll America
Guide from Enroll America on performing culturally competent outreach and enrollment activities within the Muslim community (October 2015)
Muslim Faith Engagement Toolkit

Health Outreach Partners (HOP)
National Outreach Guidelines for Underserved Populations Executive Summary

For the complete set of National Outreach Guidelines and suggested implementation strategies please send an email to noellyn@outreach-partners.org with your name, title, organization, and phone number or call 510-268-0091

National Disability Navigator
Document that outlines tips for assisting people with disabilities in enrolling in Marketplace coverage (February 2014)
Overview of Assisting People with Disabilities in the Marketplace

Information to help assisters answer questions about benefits and coverage through the Marketplace
Comparing Health Plans’ Benefits and Coverage Summaries

Fact sheet on answering questions about getting and using evidence of coverage documents
Getting and Using Health Plan Evidence of Coverage

Website that provides cross-disability information and support to enrollment specialists to ensure people with disabilities receive accurate information about the ACA
National Disability Navigator Resource Collaborative

Information for assisters on rehabilitation and habilitation services and devices available through health insurance plans
Rehabilitation and Habilitation Services and Devices

State Health Access Data Assistance Network (SHADAC)
State-level data on the correlation between limited English proficiency and being uninsured post-open enrollment 2013-2014 (May 2014)
State Estimates of Limited English Proficiency (LEP) by Health Insurance Status

State Refor(u)m
Best practices for in-person assisters working in culturally and ethnically diverse areas (May 2014)
Marketplace Consumer Assistance Programs and Promising Practices for Enrolling Racially and Ethnically Diverse Communities